PLATINUM NINJA for Dryden Designs

Bio:

Dryden Designs is a seller of the exquisite-quality fountain pens and its accessories. They are looking for influencers who are into lettering, journaling, fountain pens and sharing such products recommendations with their followers.

Goal – to connect with the audience who is looking for high quality fountain pens, increase traffic to the store and generate sales.

60 days results:

Research and Onboarding. Ninja Team connected with hundreds of lettering and journaling influencers.

Agreements and Execution. Our team were able to reach agreements with 10 influencers, who agreed to create promotions, showing the advantages of Dryden Design fountain pens. They already started posting promotions on their Instagram profiles: in-feed posts, Reels, IG stories.

Results: Ninja team was able to reach the goal – have agreements with 5 influencers/month promoting Dryden Designs.

INFLUENCER SELECTION:

• Size. Working with nano and micro influencers, having 2K-30K followers.
• Channels: Instagram.
• Engagement. Influencers having authentic engagement and strong connection with their followers.
• Followers. Representing the brand’s target groups, the ones who could really benefit from the product promoted.
• Content. Influencers creating high quality content, able to generate website traffic and sales.

CAMPAIGN:

• Type. Ninja Team manages Gifted and Paid campaigns for Dryden Designs.
• Promotions. Influencers were provided content guidelines, examples of content and key messages, outlining the advantages of the Dryden Designs products.

RESULTS TRACKING:

• Awareness. We are tracking the impressions of each influencer’s promotion.
• Website traffic. Tracking website visits, coming from each influencer’s unique link.
• Sales. Influencers are sharing limited-time coupon codes to increase purchases.