A GO-TO RESOURCE TO THE 3 INFLUENCER PERSONAS
MEGA-INFLUENCERS: CELEBRITIES & SOCIAL MEDIA STARS
QUANTITY: 1% who create authentic. engaging content, networks in the U.S.
REACH: 10K - 1M, with 5% to 25% engaged per post
RELEVANCE: Higher topical relevance, lower brand relevance
RESONANCE: Moderate ability to drive a desired action from audience
BEST FOR: AWerness, Impressions
MACRO-INFLUENCERS: EXECUTIVES, JOURNALISTS & BLOGGERS
of influencers tell friends about the brands that sponsor them.
of influencers share additional posts O about their sponsors outside of any contractual agreement.
of influencers decide to work with a brand because the opportunity is relevant to their own audience.
of brands have an influencer marketing strategy in place.
of brands plan to invest in it over the next 12 months.
BEST FOR: AWARENESS, ENGAGEMENTS
MICRO-INFLUENCERS: EXISTING CUSTOMERS & EMPLOYEES
QUANTITY: 9% who amplify content to their audiences: 15,000,000 across all social networks in the U.S.
REACH: 500 10k, with 25% - 50% engaged per post
RELEVANCE: Lower topical relevance.
RESONANCE: Highest ability to drive a desired action from audience
MOTIVATION: VIP Treatment
BEST FOR: AWARENESS, CONVERSIONS