DIAMOND NINJA for Beauty Brand

Bio:

A beauty brand, selling thousands of beauty products on their store, came to Ninja with the goal of finding 30 influencers who can become their long-term content creators.

30 days results:

Research and Onboarding. Ninja Team connected with hundreds of beauty influencers, hand-picked for the brand. For each influencer, Ninja checked if it’s the right fit in terms of: content style and quality, engagement and audience.

Agreements and Execution. Our team were able to reach agreements with 30 influencers, who signed contracts, prepared content and once the content was approved – started posting.
Results: Ninja team was able to reach the goal – have agreements with 30 influencers to become long-term content creators for the brand.

Results: Ninja team was able to reach the goal – have agreements with 30 influencers to become long-term content creators for the brand.

INFLUENCER SELECTION:

  • Size. Worked with nano and micro influencers, having 3K-100K followers.
  • Channels: Instagram.
  • Engagement. Influencers having authentic engagement and strong connection with their followers.
  • Followers. Representing the brand’s target groups, the ones who could really benefit from the product promoted.
  • Content. Influencers creating high quality content that represents the brand’s image – minimal, glamorous, luxury.

CAMPAIGN:

  • Type. Ninja Team combined both Gifted and Paid campaign types, combining various compensation mechanisms and affiliate opportunities.
  • Promotions. Influencers were provided with a mood board so they can get a a better feeling of the brand’s visual identity and be able to create high quality content that fits the brand’s feed. Each influencer was given a gift card so they can choose the product they want from the store.

RESULTS TRACKING:

  • Agreements. As the main client’s goal was to gather a team of long-term content creators for their Instagram feed, Ninja team was tracking the number of agreements made with influencers.
  • UGC. Each influencers was providing at least 5 pieces of content (3 images and 2 videos), at least 150 pieces of conent from the whole campaign to be produced.