From What We’ve Just Covered, It’s Clear That Links From Secondary Sites Offer Many Benefits.

But How Do You Increase The Number Of Second-Tier Links To Your Site?

Do Social Sharing

Promote The Guest Blogs You’ve Written On Social Networking Sites. As Soon As Your Article Is Live, You Should Be Promoting It To Your Networks Anyway.

Just Because You’re Sending Traffic To Another Person’s Site Doesn’t Mean You’re Not Getting The Benefits, Too.

These Secondary Links From Social Sharing Will Bring Interested Readers To Your Content.

Helpful Tip: To Get The Best Out Of Social Sharing, Make Sure You’re Posting On Social Platforms That Are Relevant To Your Ideal Readership.

Make Sure The Site Owner You’ve Written The Content For Does Their Own Social Sharing Because It’s Likely They Have A Different Following To Yours.

Encourage Them To Retweet Or Share Your Social Posts. After All, You’re Promoting Their Site.

The More Publicity The Site Owner Receives From Social Networks, The More Readers Who Will Read Your Guest Blog And Likely Visit Your Site, Too.

Reach Out To Relevant Sites

Be Selective With The Sites You Want To Write For.

Before You Send An Outreach Email, Spend Some Time Going Through The Prospective Website.

Do They Have The Same Type Of Readership As Yours?

Do They Discuss Similar Topics That You Have On Your Site?

While Second-Tier Links Are Important, You Want Links That Will Bring In Relevant Traffic.

You Want People Reading Your Guest Content And Then Visiting Your Site.

They Will Only Do That If They Are Genuinely Interested In What You’re Talking About.


PR Campaigns Are Perfect Opportunities To Promote Your Business And To Get Secondary Links.

Get Newspapers And Magazines To Write About You (Or Your Business).

These Articles Will Be Read By Interested Readers, And If They Link To These PR Sources, They Will Instantly Become Second Tier.

It’s Important To Contact Newspapers And Magazines That Are Relevant To Your Industry.

This Way, You’ll Likely Get More People Who Are Interested In Your Business And What You Have To Say.

And If They Like The Sound Of Your Business (Or You), They Will Promote The Newspaper Article On Their Social Networks Or Even On Their Own Sites, Creating More Secondary Links.

The Importance Of Secondary Link Building

While You Might Automatically Want To Focus Your Outreach Time On Creating First Tier-Links, You Shouldn’t Completely Ignore The Opportunities Of Secondary Links.

In SEO Discussions, The Topic Of Link Building Is Always Brought Up. Some People Think It’s Not Important Anymore, But It’s Clear It Is Still Relevant And Shouldn’t Be Disregarded.

Link Building Is Still A Ranking Factor But You Must Follow Google’s Guidelines To Avoid Harmful Penalties.

Along With Link Building, There Are Many Other SEO Ranking Factors, And It’s Important To Use Different Strategies To Improve Your Site’s Overall Rankings.

Other Factors To Consider Are Page Authority, Anchor Text, Uniqueness Of Page Content, And Many More.

To Help With Your SEO Efforts, It’s Worth Reviewing All These Ranking Factors To See How Easy They Are To Implement And If You Have The Resource To Carry Them Through.

Make A List Of The Most Important, The Factors That Will Make The Most Difference To Your Efforts And Get To Work!


Next Time You’re Planning Your Outreach Campaign, Consider How You Will Approach Secondary Link Building.

If You’re Creating Helpful And Relevant Content, You Will Automatically See An Increase In Second-Tier Links Because Most People Like To Share Information They Think Is Helpful.

Rikki Is The Director At Digital 22. He Is An Inbound Marketer With Over 8 Years Experience And Has Qualifications From Hubspot, Google, Bing And The Chartered Institute Of Marketing.