TOAD Diaries – Content Marketing Case Study

Interview With NinjaInfluence Client, Tim Grinsdale, Owner Of Toad Diaries UK.

The Company, More Popularly Known As TOAD, Specializes In The Design And Manufacture Of Personalized And Custom-Made Stationery Items Such As Diaries, Journals, And Planners. – The Halifax Courier

1) First, Please Tell Us What Specific Goal You’ve Achieved With NinjaInfluence? (Ex. Guest Posting Campaign, Link Building Campaign, Etc.)

It Has Allowed TOAD To Scale-Up Its Content Marketing Influence.

We Have Done Some Content Influence In The Past, With Varying Degrees Of Success, But It Was A Very Time-Consuming Task, Which Also Made It Difficult To Measure ROI.

We’re Still In The Early Stages, But The Results Are Coming Much Quicker, And With Less Effort, Than Before.

2) How Many Campaigns Did You Launch To Achieve This Goal? What Was Your Reply Rate? How Many Emails Did You Send And How Many Positive Responses Did You Get?

We’ve Only Launched One Campaign As Of Today. However, The Speed At Which We Were Able To Do This Was Far Greater Than Any Other Influence Program.

We Had A 7% Reply Rate From The Initial Influence, And With The Auto-Follow-Up Feature, We Got Around 14%.

This Brought In 5 Links And Quite A Few Guest Posting Opportunities. This Was Great Because We Could Pick Which Guests Posts Would Likely Be Most Effective.

3) What Other Tools (If Any) Did You Use For This Campaign And Why?

We Haven’t Used Any Other Tools For This Campaign; It Seems That NinjaInfluence Is The One Stop Shop For Influence.

Everything You Need In A Single Tool.

4) How Did You Use NinjaInfluence?

We Promoted Our Origami Content, How To Build An Origami Boat, To Specific ‘Paper Crafts’ Niche.

It Was Great To Be Able To Home In On That Niche With Ease.

5) What Influence Strategies Did You Find Worked Best? (Best Template, Best Approach, Best Schedule To Send Influence, Etc)

Again, This Is Our First Campaign. But We’re Certainly Happy With The Speed At Which We’ve Been Able To Execute It.

6) What Problem Did NinjaInfluence Solve For You, Or How Was NinjaInfluence Specifically Able To Help With Your Campaign?

Mainly The Speed At Which We Can Do Influence. Our Previous Campaigns Took Around 3x As Long To Execute. NinjaInfluence Has Streamlined The Whole Process.

7) Before NinjaInfluence, What Was Your Process For Prospecting And Launching Your Campaigns?

We Used Google To Search For Relevant People Within The Niche We Were Trying To Promote. Then We Would Manually Find Their Email Address And Use Gmass To Send Out Our Influence In Bulk Via Our Gmail Account.

8) What Process Would You Say Was More Cost-Effective? Why?

NinjaInfluence Is Much More Cost Effective. Once We Have Paid For The Staff-Time It Takes To Manually Find The Contacts We End Up Spending More Than Using NinjaInfluence.